BCLC

Marketing

• Develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market.
• Works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way.
• Ensures the effective delivery of in language marketing messages through various traditional and digital channels to support the Casino Business Unit’s programs.
• Contributes to the development of Marketing Communication plans including strategies and tactics, creative development, copywriting, calendars; measurement, analysis and reporting.
• Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick-and-mortar locations and mass communications.
• Manages the development of marketing programs through agency partners, including brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution, and reporting.
• Supports the content strategy to develop multicultural players through the creation of in-language messaging.
• Collaborates with Enterprise teams to ensure deployment of content through various channels such as web properties, direct mail/email, social media.
• Works cross-functionally in collaboration with internal clients and external clients for effective execution of campaign strategies.
• Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
• Interprets and applies corporate standards, policies, and procedures to gain public and stakeholder support of BCLC products and services.

Multicultural Marketing Specialist

Business Analyst

• Drive business analysis within an Agile or Hybrid framework
• Apply advanced analytical skills and BA expertise supporting large scale technology transformations from ideation to implementation
• Lead analysis planning, gap evaluations, facilitation, elicitation and documentation of requirements, processes, and other analysis needed to ensure successful project outcomes