Bazaarvoice

Product Marketing Manager

Bazaarvoice

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $108,347 - $162,520 per year

About the role

  • Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
  • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
  • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
  • Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win.
  • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering.
  • Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit.
  • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
  • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.

Requirements

  • 3-5 years of product marketing or relevant experience in B2B SaaS, ideally in e-commerce, martech or adtech.
  • Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
  • Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and e-commerce leaders.
  • Understanding of modern consumer behavior, especially in the e-commerce industry.
  • Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
  • Excellent written and verbal communication.
  • Familiarity with our tools is ideal, but not required: Google Suite, Asana, Gemini, Confluence, Crayon, Pendo.
  • Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct marketingproduct launchescompetitive positioningmarket intelligencemessagingnarrative buildingsales collateral creationproduct-market fitB2B SaaS
Soft Skills
strategic thinkingcommunicationcollaborationstorytellingprioritizationaction biasadaptabilityleadershipresearch-backed insightscustomer focus