Senior Manager, Marketing Operations
Baylor Genetics
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Lead end-to-end planning, execution, and delivery of marketing projects across digital, print, events, and integrated omnichannel efforts.
- Define and manage project scope, deliverables, and milestones using phased and stage-gated workflows.
- Create and manage detailed project timelines, ensuring all stakeholders are updated regularly.
- Manage integrated campaigns across paid, earned, and owned channels to meet brand awareness and engagement objectives.
- Oversee SEO audits, enhancements, website content launches, and marketing automation workflows.
- Ensure campaign assets meet brand standards, regulatory requirements, and creative quality benchmarks.
- Serve as a point of expertise for marketing platforms including Canva, Figma, WordPress CMS, and adtech stacks.
- Implement best practices for collaborative asset creation, review, and approval. Create playbooks and toolkits to scale.
- Leverage performance data to refine processes and improve speed to market.
- Over-communicate progress, scope changes, and risks to ensure alignment with internal teams and leadership.
- Coordinate with internal teams, agencies, and vendors to meet project deliverables.
- Produce clear, timely updates and post-project summaries to capture lessons learned and share best practices.
Requirements
- Bachelor’s degree in Management, Marketing, Business Administration, or related field.
- Project Management Professional (PMP), Agile, or Scrum certification (preferred).
- Advanced degree or relevant certifications in Marketing, Business Administration, or Brand Management a plus.
- 8+ years of proven experience managing marketing projects from inception to completion, ideally in healthcare, biotech, or life sciences.
- Demonstrated success in delivering multiple concurrent projects using phased and stage-gated approaches.
- Expertise in project management platforms such as JIRA, Smartsheet, or Microsoft Lists.
- Know how of advancing JIRA implementation with utilization and feasibility metrics.
- Strong organizational and time management skills with the ability to prioritize and sequence work effectively.
- Hands-on experience with marketing technology and creative tools, including Canva, Figma, WordPress CMS, LinkedIn Campaign Manager, Google Enterprise Suite, SEO platforms, and advertising technology stacks.
- Experience in integrated marketing campaigns, SEO-driven website optimization, campaign launches, and analytics reporting.
- Proven ability to maintain proactive, transparent communication with stakeholders at all stages of a project.
Benefits
- Health insurance
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementSEO optimizationmarketing automationcampaign managementdata analysiscontent managementbrand managementdigital marketingprint marketingevent marketing
Soft Skills
organizational skillstime managementcommunicationcollaborationleadershipproblem-solvingadaptabilitystakeholder managementprioritizationtransparency
Certifications
Project Management Professional (PMP)Agile certificationScrum certification