Bask and Lather Co

National Sales Director

Bask and Lather Co

full-time

Posted on:

Location Type: Hybrid

Location: Yonkers • New York • United States

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Salary

💰 $180,000 - $220,000 per year

Job Level

Lead

About the role

  • Secure and grow relationships with key U.S. national retail partners (e.g., Walmart, Target, Ulta, CVS, Walgreens).
  • Oversee planogram submissions, category reviews, and promotional calendars, ensuring 95%+ compliance with retailer requirements.
  • Lead new product launches and resets with on-time, compliant execution, ensuring strong sell-through velocity.
  • Strengthen relationships with national and regional distributors to expand Bask & Lather across the 9,000+ U.S. beauty supply stores.
  • Develop sales programs, training, and merchandising strategies to increase reorder rates and maximize sell-through performance.
  • Partner with brokers and field teams to support distributor sell-in and retail support.
  • Lead the Canadian and Caribbean market entry strategy, establishing new distributor partnerships and retail penetration.
  • Identify and prioritize additional international markets for future expansion.
  • Oversee compliance, logistics, and local market execution to ensure smooth launches.
  • Lead, mentor, and build a high-performing sales organization.
  • Own sales forecasts, KPIs, and reporting for U.S., Canada, and global markets.
  • Negotiate trade terms, contracts, and pricing strategies to drive profitable growth.
  • Analyze syndicated data (Nielsen, Circana, IRI) and market insights to optimize channel strategy and assortment planning.

Requirements

  • 10+ years of progressive sales leadership in CPG, beauty, or personal care.
  • Proven success managing distributor and retail partnerships in the U.S. and international markets.
  • Experience scaling brands across beauty supply, mass, drug, and specialty channels.
  • Demonstrated ability to execute major retail launches with excellence.
  • Strong negotiation, relationship-building, and communication skills.
  • Track record of improving reorder rates and sell-through velocity.
  • Data-driven mindset with experience leveraging syndicated data tools.
  • Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
Benefits
  • Competitive salary with a performance-based bonus structure tied to retail execution, reorder rates, and international growth.
  • Comprehensive benefits package (medical, dental, vision).
  • Career growth opportunities within a rapidly scaling, mission-driven beauty brand.
  • A collaborative and entrepreneurial culture that values innovation and impact.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales leadershipnegotiationdata analysiscategory reviewsplanogram submissionspromotional calendarssales forecastingKPI reportingmarket entry strategyassortment planning
Soft skills
relationship-buildingcommunicationmentoringorganizational skillsleadershipstrategic thinkingproblem-solvingcollaborationtraining developmentexecution excellence
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingMBA