Bask and Lather Co

Brand Manager

Bask and Lather Co

full-time

Posted on:

Location Type: Hybrid

Location: Yonkers • New York • 🇺🇸 United States

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Salary

💰 $120,000 - $140,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
  • Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
  • Use data and insights to inform positioning, messaging, targeting, and campaign strategy.
  • Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media.
  • Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
  • Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy.
  • Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
  • Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
  • Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points.
  • Develop retail marketing toolkits, in-store signage, and co-branded activations.
  • Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.
  • Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
  • Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
  • Champion brand consistency and excellence across all consumer-facing assets and activations.

Requirements

  • 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
  • Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing.
  • Experience in omni-channel and retail marketing, including wholesale and B2B support.
  • Background in PR, content marketing, or brand partnerships.
  • Experience working with paid media, retention, and creative teams to drive measurable growth.
  • Strong project management skills and ability to juggle multiple priorities with cross-functional partners.
  • Management experience or a desire to grow into a team lead role.
  • Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.
  • Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.
Benefits
  • Comprehensive health, dental, vision, and retirement benefits.
  • Employee product allowance and discounts.
  • Professional development and growth opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategy developmentGTM strategy360° brand campaignscreative productionevent marketingcompetitive researchtrend analysiscampaign performance trackingKPI optimization
Soft skills
project managementcross-functional collaborationleadershipmultitaskingcommunication