Basis

General Manager – Marketing & Communications

Basis

full-time

Posted on:

Location Type: Remote

Location: New York City • New York • United States

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About the role

  • You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking.
  • You will develop and own content for all stakeholders that interact with MedPut.
  • Write content for members, prospects, and partners
  • Own and develop all email marketing campaigns including template design and calls to action
  • Create flyers and direct mailers
  • Create product content for the website and application
  • Write case studies and blog posts
  • Create content for social media
  • Optimize content for search engine and lead generation
  • Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing
  • Analyze web traffic
  • Work with customer success, product and sales to continually refine messaging and positioning
  • Manage Salesforce CRM and Pardot
  • Design and implement growth hacking campaigns to engage and attract users

Requirements

  • A minimum of 5 years of marketing and communications experience
  • Excellent copywriting skills with the ability to tailor messaging for different audiences
  • Self-starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long term strategy
  • Comfortable working in a fast-paced start up environment with the ability and willingness to wear multiple hats
  • Experience in employee benefits or health care is a plus
  • Growth Hacking experience is a plus
Benefits
  • Gold-plated health insurance
  • Commuter, dental insurance, and other benefits
  • The freedom to be creative and make an impact
  • An all-star team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingemail marketingcontent creationSEO optimizationKPI developmentweb traffic analysisgrowth hackingdirect mail marketingsocial media contentcase study writing
Soft Skills
self-starterinitiativeadaptabilitycommunicationcollaborationstrategic thinkingcreativitytime managementproblem-solvingaudience tailoring