Basis

Communications

• You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking.
• You will develop and own content for all stakeholders that interact with MedPut.
• Write content for members, prospects, and partners
• Own and develop all email marketing campaigns including template design and calls to action
• Create flyers and direct mailers
• Create product content for the website and application
• Write case studies and blog posts
• Create content for social media
• Optimize content for search engine and lead generation
• Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing
• Analyze web traffic
• Work with customer success, product and sales to continually refine messaging and positioning
• Manage Salesforce CRM and Pardot
• Design and implement growth hacking campaigns to engage and attract users

General Manager – Marketing & Communications