Analyst

• Analyze digital media campaign performance across platforms (e.g., Basis, GCM, Meta, Google Ads), with a focus on understanding results against benchmarks and identifying key trends across programmatic, search, and social campaigns.
• Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, contributing to the development of campaign measurement strategies and optimization planning.
• Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
• Own and maintain client performance dashboards and reporting for executional accounts, ensuring accuracy, timeliness, and actionable insights that align with campaign objectives and client needs.
• Conduct QA and basic troubleshooting on custom dashboards, escalating platform or data issues appropriately and collaborating with internal teams to resolve discrepancies efficiently.
• Learning the intricacies of the digital measurement landscape.
• Assisting the Ad Operations Specialist team with tracking needs & discrepancy management
• Monitoring the performance of digital media campaigns against established benchmarks using a number of reporting platforms, including Basis' Basis platform and others like Google Campaign Manager, Facebook, & Google AdWords
• Providing reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buys
• Working directly with Sales, Media Operations Specialist/Associate, and Ad Operations teams to define campaign key performance metrics
• Analyzing the performance of digital media campaigns and providing strategic tactical insight and optimization recommendations to the account team
• Organizing post-campaign data and insight into compelling wrap-up reporting & presentations
• Assisting Performance Analyst team with trending and optimization analysis & providing insight for client deliverables
• Understanding what it means to cultivate “Raving Fan” service through quality of work & service

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