Barnes & Thornburg LLP

Content Manager

• Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
• Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials
• Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
• Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices
• Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
• Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
• Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management
• Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts
• Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
• Own the firm’s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content
• Ensure all content upholds the firm’s voice, brand standards, and legal advertising requirements
• Oversee content production workflows from conception through publication
• Manage relationships with external vendors including freelance writers and PR agencies
• Partner with web development teams to optimize content for digital platforms
• Track content performance metrics and refine strategies based on engagement data
• Partner with attorneys to develop content that showcases their credentials and perspective
• Collaborate with client growth and regional marketing teams to align content with firm initiatives
• Coordinate the content sharing process with the proposal and client development teams

Senior Content Manager