Manager, Analytics
Barkley
full-time
Posted on:
Location Type: Remote
Location: Colorado • Illinois • United States
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About the role
- Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.
- Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
- Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.
- Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.
- Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
- Forecast audience and campaign performance benchmarks to provide optimization diagnostics.
- Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.
- Comfortable developing business relationships with AdTech partners to manage and source data.
- Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.
- Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.
Requirements
- Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
- Media/marketing experience strongly preferred
- Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
- Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
- Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.
- Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.
- Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.
- Experience with SQL, Python, or R is a plus.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisdata visualizationSQLPythonRdigital media metricsattribution modelsperformance tracking methodologiesKPI measurementforecasting
Soft skills
analytical skillsproblem-solvingclient-facing skillscommunicationteam managementrelationship buildingstrategic thinkingdata translationproactive managementlistening