Champion the build & launch of new capabilities like gaming prevention, pre-qualification and landing page optimization
Responsible for managing performance across digital, financial center, call center and marketing channels to uncover trends, drivers, and improvement opportunities
Optimization through regular A/B testing
Analyze and mine campaign and offers performance data to inform strategy development and execution
Build and maintain dashboards, performance, recurring and ad‑hoc reports that inform leadership decision‑making
Establish measurement frameworks to assess the impact of offers, campaigns, and channel initiatives
Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
Manages risk through implementing and monitoring effective controls in partnership with key support partners
Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
Develops and influences product strategy, driving products to provide comprehensive solutions across the bank

Requirements

7+ years of relevant experience
Strong analytical skills with breadth of view
Negotiation skills
SAS/SQL

Benefits

Discretionary incentive eligible
Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
This role is currently benefits eligible.
We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingdata analysisdashboard creationreportingperformance measurementSASSQLproduct developmentfinancial managementP&L management

Soft Skills

analytical skillsnegotiation skillsstakeholder managementstrategic thinkingcommunicationproblem-solvingcollaborationleadershiporganizational skillsinsight generation