Bamboo Works

Growth Marketer – Tourism

Bamboo Works

part-time

Posted on:

Location Type: Remote

Location: South Africa

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Salary

💰 $400 - $800 per month

About the role

  • Own and manage the full marketing function
  • Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand
  • Translate business goals into actionable campaigns, content plans, and measurable KPIs
  • Provide regular performance updates, insights, and strategic recommendations to the founder and team
  • Plan, create, and publish high-quality content across Instagram, TikTok, and other relevant platforms
  • Transform raw tour photos and videos into engaging, conversion-driven content
  • Grow existing social media accounts from established presence to category-leading brands
  • Maintain a consistent posting schedule and actively drive audience engagement
  • Drive measurable growth in followers, engagement, and inbound inquiries
  • Manage, test, and optimize paid advertising campaigns where applicable (Meta, TikTok)
  • Implement targeted strategies to increase bookings during low-season periods
  • Monitor performance metrics and continuously optimize based on data and insights
  • Ensure timely, professional responses to social media and digital inquiries
  • Develop templates and workflows to efficiently handle common booking-related questions
  • Collaborate on CRM or inbox management processes to prevent missed opportunities

Requirements

  • 5–10+ years of marketing experience, preferably within tourism, travel, lifestyle, or experience-driven brands
  • Demonstrated success in scaling marketing channels beyond the early growth stage, not solely launching from zero
  • Strong strategic capability combined with a hands-on execution mindset
  • Ability to operate effectively as a standalone marketing lead, taking full ownership of outcomes
  • Solid understanding of seasonality and capacity-based business models
  • Confident, clear communicator capable of leading initiatives with minimal oversight
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycontent creationsocial media managementpaid advertising campaignsperformance metrics analysisKPI developmentaudience engagementCRM managementdata optimizationcampaign execution
Soft Skills
strategic thinkingcommunicationleadershipindependenceproblem-solvingcollaborationcreativityadaptabilitytime managementinitiative