Baker Hughes

Product Marketing Specialist

Baker Hughes

full-time

Posted on:

Location Type: Office

Location: Suzhou • China

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About the role

  • Developing and supporting regional marketing strategies aligned with global product positioning and business objectives.
  • Enabling sales teams by creating localized collateral, presentations, and tools that drive customer engagement and support revenue growth.
  • Planning and executing regional campaigns and product launches, ensuring timely delivery and alignment with global marketing initiatives.
  • Collaborating with global PM teams to adapt messaging/content for regional markets.
  • Coordinating with cross-functional teams(sales/commercial/operations) to ensure marketing programs seamless execution.
  • Conducting market research/analysis to identify trends/customer needs/opportunities for differentiation.
  • Tracking and reporting campaign performance, providing insights and recommendations for continuous improvement.
  • Managing regional content development, including brochures/case studies/digital assets tailored to local audiences.
  • Supporting regional events and trade shows, including planning/coordination/post-event follow-up.

Requirements

  • Have a Bachelor in Marketing or related field.
  • 5+ years experience in product marketing/regional marketing/commercial support in industrial or B2B sectors.
  • Have excellent understanding of regional market dynamics and customer needs.
  • Proven ability to develop and execute marketing strategies and campaigns.
  • Have experience supporting events and trade shows, including planning and coordination.
  • Have an analytical mindset with the ability to interpret market data and campaign performance metrics.
  • Have excellent communication and presentation skills for engaging with internal teams and external stakeholders.
  • Have ability to manage multiple projects and deadlines in a dynamic environment.
  • Be familiarity with CRM systems and marketing automation tools.
  • Be Fluent in English and Mandarin, additional regional language skills are an advantage.
Benefits
  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingregional marketingmarket researchcampaign performance metricsmarketing strategiescustomer engagementcontent developmentevent planningtrade show coordinationanalytical mindset
Soft Skills
communication skillspresentation skillsproject managementcollaborationadaptabilitycustomer needs analysisinsight generationtime managementteam engagementdynamic environment management
Certifications
Bachelor in Marketing