baesh

Product Designer

• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap
• Define success metrics, hypotheses, and experiments
• Run regular user interviews and usability tests
• Create lightweight research plans and turn them into actionable product decisions
• Design key flows and interaction patterns
• Collaborate on AI-assisted workflows

UX/Product Lead – Core Team, Equity-Based

Content Marketing Manager

• Content Creation
• Shoot and edit content for Instagram and TikTok
• Capture baesh events, user experiences, partner venues and everyday life in Berlin
• Produce talking‑head videos and voiceovers
• Develop short, fun, aesthetic‑first videos for Gen Z
• Social Media Management
• Regularly upload and schedule content (Reels, Stories, Posts)
• Community engagement via comments, replies and DMs
• Track performance and develop new ideas to grow followers
• Creative Leadership & Brand Consistency
• Ensure a consistent brand voice and content quality across channels
• Write short copy (EN/DE) for social media, emails and promo materials
• Team & Creator Management
• Lead future content interns
• Build and manage relationships with external creators, influencers, and UGC creators

Content & Media Lead – Core Team Role with Company Equity

• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention
• Define success metrics, hypotheses, and experiments
• Run regular user interviews and usability tests, especially with Gen Z / young millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
• Design key flows and interaction patterns, with strong attention to detail and delight
• Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows