Ejecutivo de Cuentas Jr. – Marketing Digital, E-commerce
Binding Minds Inc. (Certified Disability Owned Business Enterprise)
Media Buyer – E-commerce
BAD Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇴 Colombia
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Spark
About the role
- Plan, launch, and manage TikTok Shop advertising campaigns
- Use video ads, spark ads, and in-app shopping formats to drive direct sales
- Continuously optimize ad performance for maximum ROI and GMV
- Own and manage campaign budgets with an emphasis on efficient spend and high return
- Implement bidding strategies based on TikTok’s auction mechanics
- Monitor, analyze, and report on campaign performance using TikTok Ads Manager and analytics tools
- Track key metrics including CTR, CPC, ROAS, CPA, CVR, and GMV
- Partner with creatives to ideate and produce high-performing ad content tailored to TikTok’s unique audience and shopping behaviors
- Provide creative feedback based on data insights and A/B test results
- Stay up to date on TikTok platform changes, commerce trends, and competitor strategies
- Leverage trends and audience behavior to inform ad strategies
- Liaise with TikTok representatives to gain access to beta features, platform best practices, and new tools
- Align TikTok efforts with broader e-commerce growth strategies across Meta, Google, and email
Requirements
- 2+ years of experience in media buying, with proven results on TikTok, Meta, or other paid social platforms
- Hands-on experience with TikTok Shop ads is highly preferred
- Deep understanding of TikTok’s ad platform and direct response advertising
- Highly analytical and confident using data to make performance-based decisions
- Familiarity with e-commerce metrics and funnel optimization
- Experience working with creative teams to craft high-converting ad creatives
- Excellent communication, organization, and project management skills
- Ability to work independently and collaboratively in a fast-paced environment
- Fluent in English
- Must be available to work during Eastern Standard Time (9 AM – 6 PM EST)
Benefits
- Health, Dental & Vision Insurance (available for US-based employees)
- Paid Time Off (PTO)
- Paid US Holidays
- Career Growth & Professional Development
- Remote Work Flexibility – Work from anywhere with a strong internet connection
- Collaborative Team Culture – Join a team that values bold ideas and team wins
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media buyingTikTok Shop adsdirect response advertisingcampaign performance optimizationbidding strategiesA/B testinge-commerce metricsfunnel optimizationdata analysisad content production
Soft skills
analytical skillscommunication skillsorganizational skillsproject managementindependent workcollaborative workadaptabilitycreativityfeedback provisiontrend analysis
