Head of Marketing
Backpack Healthcare
full-time
Posted on:
Location Type: Remote
Location: Illinois • Maryland • United States
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Salary
💰 $180,000 - $200,000 per year
Job Level
About the role
- Develop and own the comprehensive marketing strategy
- Evolve Backpack's brand positioning and value proposition
- Establish clear product marketing frameworks
- Create the strategic roadmap for marketing maturity
- Build and execute a multi-channel demand generation engine
- Design and implement marketing programs across digital channels
- Partner with Sales and Referral Partnership teams
- Develop and optimize patient acquisition strategies
- Lead comprehensive refresh of Backpack's website
- Elevate existing marketing assets
- Develop content strategy and thought leadership platform
- Identify and secure earned media opportunities
- Personally create and execute marketing materials, campaigns, and content
- Manage relationships with external agencies, freelancers, and vendors
- Own event strategy and execution
- Define metrics, KPIs, and reporting cadence
Requirements
- 15+ years of marketing experience in healthcare
- Digital health marketing expertise required
- Dual B2B and D2C marketing mastery
- Demonstrated success developing brand positioning and go-to-market strategies
- Expert-level knowledge of demand generation, growth marketing, and full-funnel campaign management
- Strong analytical capabilities and comfort with marketing metrics
- Exceptional storytelling and communication skills
- Hands-on execution mindset with willingness to do the work
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Flexible PTO policy
- Remote work flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategybrand positioningproduct marketing frameworksdemand generationdigital marketingcontent strategycampaign managementgrowth marketingKPI definitionreporting metrics
Soft Skills
analytical capabilitiesstorytellingcommunication skillsexecution mindsetrelationship management