Babil Games

User Acquisition Manager

Babil Games

full-time

Posted on:

Location Type: Hybrid

Location: Zagreb • Croatia

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About the role

  • Plan and run paid campaigns across the channels and workstreams assigned by the Marketing Team Lead — paid social, video, search, web and programmatic.
  • Run campaigns on Meta, TikTok, Google (App + Web), AppLovin and other relevant DSPs and ad networks. Manage daily spend, bids, geo and audience splits.
  • Build and manage web funnels, web-to-app funnels, and the end-to-end attribution chain — landing pages, AppsFlyer (web + app), UTM hygiene, deep linking, and the handoff between web and mobile measurement.
  • Partner with the ASO lead on store optimisation, including Custom Store Listings — own the alignment between each UA campaign and the store experience it points to.
  • Build the testing engine — set up structured A/B tests on creatives, audiences, bidding strategies and landing surfaces; document learnings and turn winners into scale.
  • Use AI tools and automation aggressively — for creative production, audience research, bid management, reporting, anything you can offload from manual work. We expect this role to actively push the frontier here, not wait for permission.
  • Work hand-in-hand with the creative and content teams to turn new episodes (produced via AI tools and otherwise) into UA creative variants — hooks, openers, CTAs, geo cuts. Build a continuous pipeline rather than one-off briefs. You'll be the person who tells creative what's working and what needs to change.
  • Support lifecycle marketing. Feed UA learnings into the CRM, push and email workstreams so paid acquisition and lifecycle activation reinforce each other.
  • Measure what matters. Build cohort LTV views, blended ROAS dashboards and channel-level P&L. Use AppsFlyer / our MMP and BI tools to make decisions.
  • Forecast and report monthly spend, installs, payer/subscriber metrics and contribution margin. Surface risks and opportunities early.
  • Stay close to the product. Feed UA learnings back into the product team — onboarding flows, paywall positioning, content selection — and pull product insights into UA targeting.
  • Track the category. Spot emerging players, formats, creative trends and pricing models before they become obvious.

Requirements

  • 2–4 years of hands-on UA or performance marketing experience in mobile apps, web-to-app, or web subscription products.
  • Demonstrated impact on at least one major channel (Meta, TikTok, Google or AppLovin) — ideally several. You can talk through specific campaigns you've scaled and why they worked.
  • A burning interest in AI and automation. You actively explore new AI tools, build small workflows to remove repetitive work, and think automation-first when approaching any task.
  • Strong analytical foundation. Comfortable with cohort analysis, LTV modelling, ROAS targets and spreadsheet wrangling.
  • Creative literacy. You can spot a strong hook, write a brief, and have an opinion on what's working. You don't need to edit videos, but you need to know what makes one stop the scroll.
  • Working knowledge of the mobile measurement stack — AppsFlyer, Adjust or Singular; SKAdNetwork / privacy frameworks.
  • Bias for action. You'd rather ship a test today and learn than perfect a plan over a week.
  • Fluent English.
  • Nice to have
  • Experience with subscription / IAP hybrid monetisation models, paywall optimisation, or content-driven LTV curves.
  • Solid understanding of web and web-to-app funnels — landing pages, conversion tracking, attribution between web and mobile, and how to optimize the handoff.
  • Exposure to vertical video, short-form content, or DTC entertainment apps.
  • Familiarity with influencer / creator-led UA, UGC creative pipelines, or AI creative tooling.
  • A track record running a 0→1 launch end-to-end — go-to-market plan, funnel build, channel mix, geo strategy, KPI/benchmark setting and scale-up post-launch.
Benefits
  • A new product, a real budget, and the opportunity to test, automate and scale how UA runs from day one.
  • Direct collaboration with the product, content and creative teams that ship the actual show — not just the marketing surface.
  • Backing of Stillfront Group: cross-studio peer network, shared learnings, established marketing services and BI infrastructure.
  • Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses.
  • Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave.
  • We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products.
  • Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinguser acquisitionA/B testingcohort analysisLTV modelingROAS targetsconversion trackingattributionpaywall optimizationcampaign scaling
Soft Skills
analytical skillscreativitybias for actioncommunicationcollaborationproblem-solvingadaptabilityinitiativeattention to detailstrategic thinking