Babil Games

Growth Marketing

• Plan and run paid campaigns across the channels and workstreams assigned by the Marketing Team Lead — paid social, video, search, web and programmatic.
• Run campaigns on Meta, TikTok, Google (App + Web), AppLovin and other relevant DSPs and ad networks. Manage daily spend, bids, geo and audience splits.
• Build and manage web funnels, web-to-app funnels, and the end-to-end attribution chain — landing pages, AppsFlyer (web + app), UTM hygiene, deep linking, and the handoff between web and mobile measurement.
• Partner with the ASO lead on store optimisation, including Custom Store Listings — own the alignment between each UA campaign and the store experience it points to.
• Build the testing engine — set up structured A/B tests on creatives, audiences, bidding strategies and landing surfaces; document learnings and turn winners into scale.
• Use AI tools and automation aggressively — for creative production, audience research, bid management, reporting, anything you can offload from manual work. We expect this role to actively push the frontier here, not wait for permission.
• Work hand-in-hand with the creative and content teams to turn new episodes (produced via AI tools and otherwise) into UA creative variants — hooks, openers, CTAs, geo cuts. Build a continuous pipeline rather than one-off briefs. You'll be the person who tells creative what's working and what needs to change.
• Support lifecycle marketing. Feed UA learnings into the CRM, push and email workstreams so paid acquisition and lifecycle activation reinforce each other.
• Measure what matters. Build cohort LTV views, blended ROAS dashboards and channel-level P&L. Use AppsFlyer / our MMP and BI tools to make decisions.
• Forecast and report monthly spend, installs, payer/subscriber metrics and contribution margin. Surface risks and opportunities early.
• Stay close to the product. Feed UA learnings back into the product team — onboarding flows, paywall positioning, content selection — and pull product insights into UA targeting.
• Track the category. Spot emerging players, formats, creative trends and pricing models before they become obvious.

User Acquisition Manager