Bücherbüchse

Brand Manager

• Co-create and further develop the CINNA program with attention to target audience, market potential, and brand fit
• Evaluate titles and projects for relevance, positioning, and marketability
• Build and maintain a stable network of partners and licensors
• Support title acquisition and the program’s editorial profiling
• Continuously monitor national and international trends, tropes, audience behavior, and market movements in the Dark Romance space
• Bring genre expertise and community insight into program planning, theme selection, and brand development
• Identify early on manuscripts and themes with particular potential for CINNA
• Ensure close alignment between program, brand image, tone of voice, and marketing
• Maintain and develop brand guidelines (Tone of Voice, Visual Identity, Messaging Framework)
• Develop campaigns, thematic worlds, and communication concepts for both brands
• Plan go-to-market activities for book releases, shop promotions, and community focuses as an independent process (teaser, launch, long tail)
• Execute campaigns within defined budget parameters
• Translate brand, target audience, and assortment into clear storylines, themes, and content priorities
• Provide conceptual direction for social media activities through campaign planning, briefings, and content guardrails
• Provide professional sparring and steer Social Media Managers on topics, concepts, and executional direction
• Work closely with Performance Marketing and influencer/blogger management
• Ensure consistent, differentiated, and brand-appropriate communication for both brands

Program Lead, Brand Manager