Program Lead, Brand Manager

Bücherbüchse

Brand Managerin für CINNA im Bereich Dark Romance und Fantasy. Verantwortung für Markenentwicklung, Kampagnen und Marktstrategie.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Co-create and further develop the CINNA program with attention to target audience, market potential, and brand fit
Evaluate titles and projects for relevance, positioning, and marketability
Build and maintain a stable network of partners and licensors
Support title acquisition and the program’s editorial profiling
Continuously monitor national and international trends, tropes, audience behavior, and market movements in the Dark Romance space
Bring genre expertise and community insight into program planning, theme selection, and brand development
Identify early on manuscripts and themes with particular potential for CINNA
Ensure close alignment between program, brand image, tone of voice, and marketing
Maintain and develop brand guidelines (Tone of Voice, Visual Identity, Messaging Framework)
Develop campaigns, thematic worlds, and communication concepts for both brands
Plan go-to-market activities for book releases, shop promotions, and community focuses as an independent process (teaser, launch, long tail)
Execute campaigns within defined budget parameters
Translate brand, target audience, and assortment into clear storylines, themes, and content priorities
Provide conceptual direction for social media activities through campaign planning, briefings, and content guardrails
Provide professional sparring and steer Social Media Managers on topics, concepts, and executional direction
Work closely with Performance Marketing and influencer/blogger management
Ensure consistent, differentiated, and brand-appropriate communication for both brands

Requirements

What you’ll need

Several years of experience in brand management, campaign planning, publishing, program development, or title-focused marketing
Strong intuition for brands, target audiences, storytelling, and positioning
Experience developing campaigns, thematic worlds, and communication concepts
Solid understanding of social media logic and cross-channel marketing
Deep knowledge of the Dark Romance and Dark Fantasy genres and an understanding of the dynamics and needs of their audiences
Sensitivity for manuscripts, trends, tropes, and themes with potential for the brand and program
Ability to integrate program, brand, and marketing perspectives
Structured, independent working style with good prioritization skills
Ability to professionally guide Social Media Managers on campaigns, topics, and concepts
Confident sense for tone, positioning, and the evolution of a clear brand identity

Benefits

Comp & perks

Flexible working hours
Company credit card for quick, independent purchases
A very good, team-oriented working atmosphere
Flexible trust-based working time
Opportunities for creativity, responsibility, and shaping your role
Enjoy working in a young team
Pluxee Benefit Card or health budget as a monthly employee benefit
Discounts through Corporate Benefits with numerous companies
Annual team events (unique & in-person)
Department team meetings in the form of on-sites or off-sites
Attractive employee discount across our product portfolio
30 days of vacation based on an average 5-day work week
24/7 smart access to office and warehouse
Direct collaboration with the founder

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementcampaign planningprogram developmenttitle-focused marketingsocial media marketingcross-channel marketingcontent prioritizationthematic world developmentcommunication concept developmentmarket evaluation

Soft Skills

storytellingintuition for brandsaudience sensitivitystructured working styleindependent working styleprioritization skillsprofessional guidanceconceptual directioncollaborationcommunication