Azamara Cruises

Director, Ecommerce – Customer Products

Azamara Cruises

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Lead

Tech Stack

Splunk

About the role

  • The Director of Ecommerce and Marketing Technology is responsible for oversight of the Azamara Cruises Trade and Consumer-facing products, including the ecommerce product portfolio, CRM, and Trade & Customer Marketing products.
  • This role owns the entirety of the strategy for growing Azamara.com as both the epicenter of telling the brand and products story as well as growing revenue.
  • The Director will define, deliver, and manage the lifecycle of consumer ecommerce, marketing, and CRM features.
  • The role delivers the strategic product vision, leads product discovery, and manages product roadmaps to maximize the customer experience and revenue generation.
  • This role will collaborate closely with business stakeholders to identify, define, prioritize, and design or buy solutions to improve the customer experience.
  • This role is also responsible for all day-to-day Content Operations for the Direct to Consumer and Business to Business Trade Portal.

Requirements

  • Bachelor’s degree in a related discipline or equivalent combination of education and directly relevant experience.
  • 7+ years of experience in ecommerce, digital marketing technology, or product leadership within a large, complex enterprise environment.
  • Proven track record leading successful enterprise scale application implementations and digital transformation initiatives.
  • Experience managing multiple concurrent initiatives with competing priorities, demonstrating strong judgment and delivery focus.
  • Travel or hospitality ecommerce experience preferred, but not required
  • Deep expertise in ecommerce and online marketing disciplines, including:
  • Conversion rate optimization (CRO)
  • Cross sell and upsell strategies
  • Audience segmentation and personalization
  • A/B and multivariate testing
  • Digital merchandising
  • Web and customer analytics
  • Email and lifecycle marketing
  • Strong ability to assess initiatives against brand, revenue, and departmental KPIs and prioritize accordingly.
  • Hands on experience with enterprise web platforms, operational monitoring, and DevOps tools such as Jira, Dynatrace, Splunk, Crafter, and similar technologies.
  • Familiarity with website analytics platforms, personalization/testing vendors, and marketing automation tools (including HubSpot).
Benefits
  • Employees will be required to perform any other job-related duties assigned by their supervisor or management.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommercedigital marketing technologyproduct leadershipconversion rate optimizationcross sell strategiesupsell strategiesaudience segmentationA/B testingmultivariate testingdigital merchandising
Soft Skills
strategic visioncollaborationjudgmentdelivery focusprioritizationcustomer experience enhancementstakeholder managementinitiative managementproblem-solvingcommunication