Aya Healthcare

Product Marketing Manager II – SaaS

Aya Healthcare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $120,000 per year

About the role

  • Become the Product Expert:
  • Develop in-depth knowledge of the application (s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes
  • Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles
  • Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies
  • Use these insights to inform the go-to-market strategies and ensure our products stand out in the marketplace
  • Craft the Product Narrative:
  • Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively
  • Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures
  • Bridge Between Product and Market:
  • Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity
  • Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision
  • Sales Enablement Champion:
  • Proactively engage to empower the sales teams with the resources they need to close deals effectively. Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits
  • Conduct product training sessions to equip the sales force with in-depth product knowledge
  • Measure and Optimize:
  • Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates)
  • Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies
  • Lead across Marketing:
  • Partner with and influence the other marketing teams to work together to create an ideal GTM
  • Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market
  • Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns
  • Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms

Requirements

  • 5+ years of experience in software product marketing
  • Proven experience developing thoughtful marketing plans that drove impact
  • Ability to gain the trust and respect of key internal stakeholders and to quickly establish yourself as a trusted advisor and subject matter expert in marketing and GTM best practices
  • Possess a high degree of comfort leading cross functional teams and individuals
  • Experience driving towards results
  • Must be comfortable in ambiguous situations, making hard decisions, being an advocate for getting things done the right way with a large bias for action
  • Must exhibit a high degree of professionalism, communicate proactively and seek leadership opportunities
Benefits
  • Free premium medical, dental, life and vision insurance
  • Generous 401(k) match
  • Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses
  • Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling
  • Celebrations! We hit our goals and reward ourselves.
  • Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday!
  • Unlimited DTO — we believe in time off!
  • Virtual yoga, meditation or boot camp classes offered daily

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingmarket researchproduct positioningsales enablementdata analysisgo-to-market strategiesmarketing collateral developmentproduct trainingmetrics trackingdigital marketing
Soft skills
cross-functional leadershiptrust buildingcommunicationprofessionalismdecision makingadvocacyproactive engagementcollaborationadaptabilityinfluence