Axway

Senior Product Marketing Manager

Axway

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities
  • Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding
  • Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions
  • Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI
  • Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows
  • Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content
  • Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context
  • Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms
  • Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability
  • Support training sessions to strengthen field confidence around integration positioning and competitive differentiation
  • Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness
  • Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration
  • Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning
  • Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes
  • Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns
  • Ensure integration success stories are embedded into the broader Amplify platform narrative
  • Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration
  • Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market
  • Provide structured insights to support positioning decisions and roadmap discussions

Requirements

  • Minimum 5 years experience in product marketing within enterprise software or SaaS
  • Proven ability to position integration platforms or complex technical solutions in clear business language
  • Strong experience in go to market execution, sales enablement and cross functional collaboration
  • Exposure to analyst relations and market evaluations is highly valued
  • Strong writing and storytelling skills with the ability to simplify integration and platform concepts
  • Master’s degree in Marketing, Business or related field
  • Understanding of integration technologies, APIs or iPaaS platforms is a strong advantage
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo to market strategyintegration technologiesAPIsiPaaSdata orchestrationcloud migrationhybrid architectureslegacy modernizationsales enablement
Soft skills
strong writing skillsstorytelling skillscross functional collaborationcommunication skillsanalytical skillsadaptabilitycustomer focustraining and enablementpositioningcompetitive differentiation
Certifications
Master’s degree in MarketingMaster’s degree in Business