Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
Own the day-to-day technical data Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.

Requirements

4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
Experience tracking mobile app KPIs for iOS and Android environments.
Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
Intermediate to advanced SQL proficiency preferred.
Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
Strong written and verbal communication skills with internal stakeholders and external clients.
Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.
Music, live entertainment, or ticketing industry experience highly desirable.

Benefits

medical, dental and vision insurance
paid holidays
vacation and sick time
company paid basic life insurance
voluntary life insurance
parental leave
401k Plan (with a current employer match of 3%)
flexible spending and health savings account options
wellness offerings

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Adobe AnalyticsGoogle AnalyticsGoogle Tag ManagerJavaScriptHTMLSQLdata layer architecturedata capture frameworksmobile app KPIsdata visualization

Soft Skills

communication skillsproblem-solvingcollaborationdata synthesistime managementcreativitystakeholder managementadaptabilityteamworkcontinuous improvement

Certifications

Adobe Analytics certification