axogen

Director

• The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization.
• The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensures fulfilment of Axogen’s mission and business purpose.
• This role leads the planning and execution of integrated marketing programs that strengthen Axogen’s brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.
• Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
• Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
• Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen’s nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
• Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
• Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
• Translate evolving and unmet customer needs into portfolio requirements.
• Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.

Director, Market Development – Head & Neck Specialty