Director, Market Development – Head & Neck Specialty

axogen

Director of Market Development at Axogen, leading market strategy and execution for Head & Neck specialties. Driving growth and brand perception in the medical device space.

Posted 7/1/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $168,000 - $211,000 per yearWebsite

About the role

Key responsibilities & impact

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization.
The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensures fulfilment of Axogen’s mission and business purpose.
This role leads the planning and execution of integrated marketing programs that strengthen Axogen’s brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.
Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen’s nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
Translate evolving and unmet customer needs into portfolio requirements.
Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.

Requirements

What you’ll need

Bachelor’s degree required; Advanced educational degree desirable.
Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
Previous Market Development experience in the Head & Neck space is preferred.
Conceptual and applied understanding of strategy, and the strategic planning process.
Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm-shifting technologies.
Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
Experienced people leader with a strong record of talent development and employee engagement.
Ability to make decisions with imperfect data and establish performance measures to enable course correction.
Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
Ability to manage multiple priorities in a fast‑paced environment, on time and within budget.
Willingness to travel domestically up to 35%, with some international travel expected.

Benefits

Comp & perks

Comprehensive, high-quality benefits package effective on date of hire
Educational assistance available for all employees
Matching 401(k) retirement plan
Paid holidays, including floating holidays, to be used at your discretion
Employee Stock Purchase Plan
Referral incentive program
This position is eligible for an annual bonus.

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Hard Skills & Tools

Market AnalysisGrowth Strategy DevelopmentEvidence GenerationProduct ManagementClinical Acumen

Soft Skills

Interpersonal CommunicationInfluencing SkillsDecision-MakingTime ManagementEmployee Engagement

Certifications

Bachelor’s DegreeAdvanced Educational Degree