Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.
Lead AI integration across lifecycle workflows, including propensity modeling for churn prediction, dynamic content personalization, send-time optimization, and generative copy testing.
Design and execute structured experimentation frameworks that drive measurable gains in retention and LTV.
Develop roadmap(s) so stakeholders have a clear sense of the work that’s being done to improve each stage of the funnel.
Work with Data to strengthen segmentation, tracking, attribution, and reporting, translating insights into executive-ready narratives with clear recommendations.
Collaborate with Product, Editorial, Membership, and Events to embed lifecycle thinking across the business.
Project manage newsletter launches, rebrands, and growth initiatives across Local and national products.
Maintain a pulse on growth trends and optimize initiatives to ensure positive net subscriber gains.
Identify and advocate for martech infrastructure needs, including AI-powered tools, to scale lifecycle impact, leading adoption of new tools.
Maintain governance, compliance, accessibility, and suppression standards across campaigns.
Serve as the internal subject-matter expert on lifecycle marketing, elevating performance across the organization.

Requirements

6–10+ years in lifecycle, CRM, retention, and/or growth marketing
Deeply fluent in ESPs and marketing automation platforms (Sailthru, Braze, Iterable, or equivalent)
Data-driven and experimentation-oriented, with a track record of driving measurable impact
Experienced with visualization tools (Sigma, Looker, Tableau, GA4) and working alongside data science and engineering teams
Experience leading martech migrations from one provider to another
Skilled with CDPs (Segment) for unified customer views, segmentation, and journey building, helping to shape Axios’ first party data strategy
An influencer with cross-functional stakeholders and shaping roadmap priorities
A strategic operator who owns outcomes—not just campaigns
Energized by building automated systems that scale
Familiar with front-end technologies including HTML/CSS/Javascript
Comfortable operating in ambiguity across a matrixed organization
Balances creative thinking with disciplined experimentation and measurable ROI
Mission-driven and motivated to support the future of local and independent journalism

Benefits

401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including telehealth services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingCRMretention marketinggrowth marketingmarketing automationdata analysisexperimentationsegmentationHTMLCSS

Soft Skills

influencingstrategic thinkingproject managementcollaborationcreative thinkingadaptabilitycommunicationleadershipdata-driven decision makingproblem solving