Axented

Product Marketing Manager

Axented

full-time

Posted on:

Location Type: Office

Location: Mexico City • Mexico

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Salary

💰 $50,000 - $75,000 per month

About the role

  • Build product campaign messaging, positioning, go-to-market plans and cross-channel content direction
  • Develop and execute omni-channel campaigns that drive engagement, feature adoption, transactions and lifetime value
  • Lead customer lifecycle communications across onboarding, activation, engagement and retention working with the marketing operations team
  • Develop, manage and optimize budgets and/or projected performance for campaigns or events as needed
  • Partner cross-functionally with product, creative, marketing operations and performance teams to drive business outcomes

Requirements

  • 5+ years of marketing and/or product management experience in D2C and B2B environments, ideally in financial services, fintech or consumer-facing mobile apps
  • Bachelor’s degree in Marketing, Communications, Journalism, English or related field
  • Experience developing performance-driven omni-channel campaigns including promotion, messaging and communication strategies
  • Experience marketing to the U.S. Hispanic audiences with cultural fluency
  • Strong product marketing and lifecycle communication experience across onboarding, activation, engagement and retention
  • Ability to translate complex features into simple, customer-friendly value propositions
  • Strong presentation and communication skills with ability to tailor for various stakeholders
  • Proven project management skills with experience leading cross-functional initiatives
  • Strong analytical capabilities with data-informed decision making
  • Written and verbal proficiency in English and Spanish
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing managementproduct managementomni-channel campaignsperformance-driven marketingcustomer lifecycle communicationsbudget managementdata-informed decision makingproject managementcultural fluencyvalue proposition development
Soft Skills
strong presentation skillscommunication skillsstakeholder managementanalytical capabilitiescross-functional collaborationcustomer engagementactivation strategiesretention strategiesteam leadershipadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in English