Axelerant

Conversion Rate Optimizer

• Own and drive a structured, end-to-end CRO experimentation program aligned with business goals and user needs.
• Define conversion KPIs, success metrics, measurement plans, and reporting cadences.
• Partner closely with UX, product, and engineering teams to improve usability, reduce friction, and increase conversion efficiency across key journeys.
• Establish and maintain experimentation governance, including hypothesis creation, prioritization frameworks, QA processes, test documentation, and stakeholder reporting.
• Embed CRO best practices into information architecture, UX patterns, templates, and reusable components (e.g. CTA hierarchy, streamlined flows, friction reduction).****
• Define and implement robust measurement architecture, including funnel definitions, event schemas, attribution points, and baseline benchmarks.****
• Ensure experimentation readiness across platforms and tools, including:****
• - Stable DOM identifiers and test zones****
• - No-code / low-code testing compatibility****
• - Instrumentation QA and data integrity validation****
• Enable regionalized experimentation in alignment with localization and market-specific requirements.****
• Run post-launch optimization during the defined contract period by executing tests, analyzing results, and collaborating with engineering and content teams to roll out winning variants.****
• Maintain an ongoing experimentation cadence and document learnings, insights, and follow-on recommendations.****
• Executive-level CRO strategy and implementation documentation****
• CRO-ready templates and component standards (test zones and identifiers)****
• Funnel measurement plans and event specifications aligned with analytics and experimentation tooling****
• Experimentation governance toolkit (hypothesis templates, QA checklists, reporting formats)****
• Post-launch CRO operating plan and test cadence****

CRO Lead