Axalta

Retail Marketing Manager, Automotive/Hardware

Axalta

full-time

Posted on:

Location Type: Hybrid

Location: New York • United States

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About the role

  • Drive demand.
  • Build brand.
  • Accelerate growth.
  • Partner closely with sales leads to craft and execute high-impact campaigns that fuel sell-through, elevate brand visibility, and unlock new customer segments.
  • Build and activate promotional plans that drive footfall, online traffic, and conversion across key retail partners.
  • Develop tailored marketing programs for top accounts, aligned to sales targets and in-store execution.
  • Collaborate with sales leadership to retain and grow existing accounts while identifying new sectors and opportunities.
  • Manage and optimize marketing budgets to maximize ROI across campaigns and initiatives.
  • Brief and manage creative, media, and digital agencies to deliver compelling content and assets.
  • Lead trade and consumer events that amplify product launches and brand engagement.
  • Work with supply chain, category, and finance teams to align marketing with broader business goals.
  • Build trusted relationships with key retail partners to ensure marketing plans are aligned and impactful.
  • Lead research initiatives to validate new product opportunities and inform strategic decisions.
  • Track campaign results, report ROI, and present insights to senior leadership.
  • Coordinate product changes, price increases, and competitive analysis with product and sales teams.

Requirements

  • Bachelor's degree in Marketing or related field preferred and/or at least 3-5 years of retail marketing experience with automotive and/or hardware alignment.
  • 5+ years of proven success driving promotional campaigns in retail environments (automotive or hardware preferred).
  • Strong understanding of shopper behavior and in-store activation.
  • Strategic planning and execution.
  • Agency and stakeholder management.
  • Creative development and media planning.
  • Commercial acumen and margin awareness.
  • Data-driven decision-making and performance tracking.
  • Influential communicator with strong relationship-building skills.
  • Highly organized project manager with a bias for action.
  • Results-driven, pragmatic, and resilient.
  • Comfortable juggling multiple priorities in a fast-paced environment.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail marketingpromotional campaignsstrategic planningdata-driven decision-makingperformance trackingcreative developmentmedia planningbudget managementcampaign optimizationmarket research
Soft Skills
influential communicatorrelationship-buildingproject managementorganizational skillsresults-drivenpragmaticresilientbias for actioncollaborationadaptability
Certifications
Bachelor's degree in Marketing