Avvoka

Content Lead – B2B Content Marketing Manager

Avvoka

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Own the content strategy and calendar across awareness, consideration, and conversion (including SEO, campaigns, and lifecycle).
  • Partner with Product Marketing and Sales to align messaging to personas, use-cases, and pipeline priorities.
  • Define measurement and reporting (traffic, rankings, engagement, MQLs, influenced pipeline, email performance) and iterate based on results.
  • Write and edit core assets: thought leadership, blog content, website/product narratives, case studies, and sales enablement.
  • Translate complex product and legal-workflow concepts into clear, credible content for legal and business audiences.
  • Maintain and evolve Avvoka’s voice through an editorial standard and lightweight style guide.
  • Plan and produce multimedia content (webinars, short-form video, customer interviews, podcasts, social clips) by coordinating stakeholders and suppliers.
  • Brief and manage freelancers/agencies for video, design, and editing — ensuring quality, consistency, and timely delivery.
  • Repurpose pillar content into multi-format distribution (e.g. webinar → blog series → LinkedIn posts → email nurture → sales asset).
  • Own distribution across owned channels: website, organic social, newsletters, and lifecycle email programmes (in partnership with Marketing Ops/CRM).
  • Improve content performance through SEO best practice (keywords, intent, internal linking, technical collaboration where needed).
  • Use data + qualitative feedback from Sales/CS to prioritise what to produce next and what to retire.

Requirements

  • Strong content marketing experience (typically 3–6+ years) in B2B SaaS, professional services, or a complex product environment.
  • Excellent writing and editing skills with a portfolio that shows range: SEO content, narrative brand writing, customer stories, and commercial copy.
  • Marketing mindset: you think in terms of funnel impact, audience intent, positioning, and distribution — not just production.
  • Comfortable owning SEO fundamentals (strategy, keyword intent, briefs, optimisation) and partnering with specialists where needed.
  • Experience running lifecycle / CRM content (nurture sequences, newsletters, segmentation-aware messaging) or working closely with CRM owners.
  • Proven ability to manage creative production via briefs, feedback, and timelines — especially for multimedia assets.
  • Bonus points if: Experience writing for an audience of practising lawyers, knowledge counsel or legal operations professionals.
  • You’ve built a content engine from scratch (or significantly levelled one up) in a scaling company.
  • You’ve shipped multimedia programmes (webinars/podcast/video) and can show how they drove engagement or pipeline.
  • You’ve worked closely with product teams to translate features into compelling customer-facing narratives.
Benefits
  • Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
  • Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
  • Access to WeWork amenities (coffee, community events, modern workspaces)
  • Summer Fridays - finish early every other Friday in July and August
  • Monthly socials and quarterly team events
  • Annual learning and development budget
  • Home office IT allowance
  • 25 days’ annual leave plus public holidays
  • Company pension scheme
  • Right to request flexible working arrangements
  • A collaborative, transparent company culture with real opportunities for growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEOwritingeditingmultimedia content productionCRM content managementdata analysiskeyword optimizationnurture sequencescommercial copy
Soft Skills
collaborationcommunicationproject managementcreativitystrategic thinkingaudience understandingadaptabilityattention to detailfeedback managementownership