Avvoka

Sales Development Representative, Manager

Avvoka

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Lead & Develop the SDR Team
  • Own the day to day management of the SDR team, setting clear expectations, priorities and standards
  • Coach SDRs through regular 1:1s, call reviews, and feedback to improve effectiveness
  • Drive performance management, career progression, and individual development plans
  • Foster a high performance, accountable and collaborative team culture
  • Deliver against the enterprise SDR strategy defined by the Enterprise Sales Manager
  • Ensure consistent execution of outbound motions across target enterprise accounts
  • Responsibility for curating high impact messaging and building scripts and materials to assist the SDR team drive successful outputs
  • Maintain high quality standards for meeting setting, account research, and meeting quality with correct ICP
  • Ensure team providing detailed handovers to Account Executives
  • Own SDR sourced pipeline targets and performance against agreed KPIs
  • Track, analyse and improve key metrics including activity, conversion rates and pipeline quality
  • Report on SDR performance and pipeline contribution with clarity and accuracy
  • Identify performance gaps early and take action to address them
  • Work closely with AEs to ensure smooth handover and alignment on target accounts
  • Partner with Marketing and RevOps to support campaigns, tooling, and process adherence
  • Provide frontline feedback on what’s working and where execution can improve
  • Improve and document SDR processes, playbooks and best practices
  • Partner with Sales and Marketing on ICP definition, messaging, and campaign execution
  • Support hiring, onboarding, and ramping of new SDRs as the team grows
  • Continuously refine tooling, workflows, and reporting to support scale

Requirements

  • Proven experience managing SDRs in a B2B SaaS environment, ideally selling to enterprise customers
  • Strong coaching, performance management, and people leadership skills
  • Experience owning SDR KPIs, pipeline contribution, and reporting
  • Comfortable operating in complex, high-value sales cycles
  • Data-driven mindset with a focus on continuous improvement
  • Experience in legal tech, professional services, or complex regulated industries (it would be nice)
Benefits
  • Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
  • Access to WeWork amenities (coffee, community events, modern workspaces)
  • Summer Fridays - finish early every other Friday in July and August
  • Monthly socials and quarterly team events
  • Annual learning and development budget
  • Home office IT allowance
  • 25 days’ annual leave plus public holidays
  • Company pension scheme
  • Right to request flexible working arrangements
  • A collaborative, transparent company culture with real opportunities for growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SDR managementperformance managementpipeline contributionKPI reportingaccount researchmessaging developmentprocess improvementdata analysissales cycle managementB2B SaaS
Soft Skills
coachingpeople leadershipcollaborationcommunicationaccountabilityperformance improvementfeedback deliveryteam culture developmentproblem-solvingadaptability