AVOXI

Growth Marketing

• Oversee ABM initiatives specifically designed to penetrate high-value enterprise accounts to align with business goals.
• Lead the planning and proposal of specialized campaigns aimed at cross-selling and upselling within the existing customer base.
• Coordinate with internal teams (RevOps, Sales, Content and Product Marketing) to ensure a cohesive approach to account management and engagement strategy.
• Recommend and implement enhancements to drive engagement and improve the user journey for target accounts.
• Manage timelines and resources to ensure timely and effective delivery of all ABM programs.
• Optimize AI-driven outbound tools (Clay) to scale personalized prospecting and engagement for target audiences.
• Ensure regular audits of outbound workflows are conducted to identify areas for technical and content optimization.
• Partner with the content and product teams to ensure all outreach messaging is optimized for ABM best practices.
• Test and optimize campaign features to improve conversion rates and support overall lead generation.
• Monitor ABM and outbound performance using tools like AdRoll ABM, (Salesforce, HubSpot, and Clay.
• Track, report, and analyze campaign analytics and engagement data to guide strategic decisions.
• Present performance results on how programs are delivering/impacting MQLs, SQLs, and Pipeline to key stakeholders and senior leadership on a regular basis.
• Set KPIs and benchmarks, using data-driven insights to optimize future growth and ABM projects.

Growth Manager, Senior Manager – ABM

Operations

• Oversee marketing automation, lead nurture strategies, and AI-led operational processes.
• Design and maintain complex email nurture sequences that move leads through the buyer journey.
• Serve as the primary administrator for the Marketing Automation Platform (MAP) and CRM, ensuring lead hygiene and accurate routing to align with business goals.
• Coordinate with internal teams, specifically RevOps, to ensure a cohesive approach to campaign and lead management.
• Test and optimize email features to improve engagement and conversion rates.
• Manage timelines and resources to ensure the timely delivery of automated marketing programs.
• Develop AI-led and agentic processes to support the operations and marketing team as a whole.
• Act as the internal Clay expert to scale personalized and automated operational workflows.
• Recommend and implement technical enhancements to drive operational efficiency and improve the lead experience.
• Conduct regular audits of the marketing database to identify areas for technical optimization and data cleanup.
• Monitor marketing database health and reporting hygiene using tools like Salesforce, HubSpot, Clay, and Marketo Measure.
• Track, report, and analyze email nurture performance and marketing process efficiency to guide strategic decisions.
• Present performance results regarding campaign delivery and lead management to key stakeholders and senior leadership on a regular basis.
• Set KPIs and benchmarks, using data-driven insights to optimize future campaign operations.

Growth Manager, Senior Manager – ABM

Senior Campaign Operations Specialist