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About the role
Key responsibilities & impact- Oversee ABM initiatives specifically designed to penetrate high-value enterprise accounts to align with business goals.
- Lead the planning and proposal of specialized campaigns aimed at cross-selling and upselling within the existing customer base.
- Coordinate with internal teams (RevOps, Sales, Content and Product Marketing) to ensure a cohesive approach to account management and engagement strategy.
- Recommend and implement enhancements to drive engagement and improve the user journey for target accounts.
- Manage timelines and resources to ensure timely and effective delivery of all ABM programs.
- Optimize AI-driven outbound tools (Clay) to scale personalized prospecting and engagement for target audiences.
- Ensure regular audits of outbound workflows are conducted to identify areas for technical and content optimization.
- Partner with the content and product teams to ensure all outreach messaging is optimized for ABM best practices.
- Test and optimize campaign features to improve conversion rates and support overall lead generation.
- Monitor ABM and outbound performance using tools like AdRoll ABM, (Salesforce, HubSpot, and Clay.
- Track, report, and analyze campaign analytics and engagement data to guide strategic decisions.
- Present performance results on how programs are delivering/impacting MQLs, SQLs, and Pipeline to key stakeholders and senior leadership on a regular basis.
- Set KPIs and benchmarks, using data-driven insights to optimize future growth and ABM projects.
Requirements
What you’ll need- 5+ years in ABM, growth marketing, or digital marketing with a focus on enterprise accounts.
- Strong knowledge of ABM principles, AI-driven prospecting strategies, and reporting tools.
- Expert-level use of ABM platforms (6sense/Demandbase), CRM/Automation (Salesforce, HubSpot), prospecting tools (Clay), and project management software (Asana).
- Experience managing cross-functional teams and collaborating with senior leadership.
- Ability to interpret complex analytics data, identify trends, and leverage insights to guide project decisions.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams.
- Strong organizational and critical-thinking skills, with a proactive approach to identifying challenges and finding effective solutions.
- Willingness to travel 1-2 times per year.
Benefits
Comp & perks- None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
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Hard Skills & Tools
ABMgrowth marketingdigital marketingAI-driven prospectinganalytics interpretationcampaign optimizationlead generationKPI settingdata-driven insights
Soft Skills
communicationcollaborationorganizational skillscritical thinkingproblem-solving