
Lead Generation Marketing Manager
Avolve
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
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Salary
💰 $80,000 - $85,000 per year
Job Level
About the role
- Manage the marketing lead generation funnel, ensuring a consistent flow of qualified leads to sales
- Plan and execute multi-channel campaigns (email, webinars, social, paid online advertising) to nurture prospects and deliver MQLs
- Create campaign content, including copywriting, landing pages, digital and print ads, and video, following brand guidelines
- Utilize ABM platforms and paid media to target key personas in buyer groups
- Report on and evaluate marketing campaign performance, using data to optimize future efforts
- Support event marketing and SDR outreach with aligned messaging and enablement materials
- Drive best practice HubSpot workflows to automate campaign flows, working alongside marketing operations
- Collaborate with cross-functional teams and manage multiple projects in a fast-paced environment
Requirements
- Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education, training, and experience
- 6+ years of relevant demand generation professional marketing experience in a B2B role, ideally with technology and/or public sector exposure
- Proven ability to deliver lead generation goals and manage data-driven marketing campaigns
- Strong written and verbal communication skills, including copywriting and template design (Canva, email creation tools)
- Experience with HubSpot or other marketing automation and project planning software
- Detail-oriented, deadline-driven, and able to manage multiple priorities
- Strong communication and collaboration skills to work across cross-functional teams.
Benefits
- Group Medical, Dental, Vision and Life insurance
- 401k
- Unlimited Vacation
- Paid Sick Leave & Holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationcampaign managementcopywritingdata-driven marketingmulti-channel campaignsABM platformsmarketing automationproject planningtemplate design
Soft skills
communicationcollaborationdetail-orienteddeadline-drivenability to manage multiple priorities