Avolve

Lead Generation

• Manage the marketing lead generation funnel, ensuring a consistent flow of qualified leads to sales
• Plan and execute multi-channel campaigns (email, webinars, social, paid online advertising) to nurture prospects and deliver MQLs
• Create campaign content, including copywriting, landing pages, digital and print ads, and video, following brand guidelines
• Utilize ABM platforms and paid media to target key personas in buyer groups
• Report on and evaluate marketing campaign performance, using data to optimize future efforts
• Support event marketing and SDR outreach with aligned messaging and enablement materials
• Drive best practice HubSpot workflows to automate campaign flows, working alongside marketing operations
• Collaborate with cross-functional teams and manage multiple projects in a fast-paced environment

Lead Generation Marketing Manager