
Brand Manager
Avolta
full-time
Posted on:
Location Type: Office
Location: John F Kennedy International Airport • New York • United States
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Salary
💰 $79,728 - $93,798 per year
About the role
- Collaborates with operational leadership to support sales growth through brand standard execution, product knowledge training, and visual merchandising excellence while monitoring brand compliance metrics
- Partners with operational management to establish and maintain brand-specific customer service standards; provides targeted coaching and brand expertise to enhance customer experiences while supporting the full talent lifecycle including recruiting, hiring, onboarding, and developing specialty staff to ensure consistent brand representation
- Oversees and executes inventory management processes related to brand requirements, working collaboratively with operational teams on strategic stock selection, seasonal transitions, and promotional merchandise planning; ensures full compliance with promotional guidelines and brand partner requirements while maintaining optimal inventory levels that support sales objectives and brand standards
- Conducts regular brand standard audits and store assessments to ensure visual merchandising, product presentation, and brand guideline compliance; makes decisions on corrective actions and provides strategic recommendations to operational teams
- Serves as primary liaison with Commercial team, brand partners and vendors, communicating brand initiatives, seasonal requirements, and promotional needs while ensuring timely execution of brand-directed programs and merchandising resets
- Develops and delivers brand-specific training programs for store associates, focusing on product knowledge, brand storytelling, and customer engagement techniques that align with brand standards and expectations
- Monitors and analyzes brand performance metrics, customer feedback, and sales data related to brand compliance; provides insights and recommendations to operational leadership for performance optimization
- Oversees visual merchandising execution, ensuring displays meet brand guidelines and seasonal requirements; coordinates with merchandising teams on corporate and local brand initiatives while maintaining visual consistency
- Maintains expert-level product knowledge across assigned brands and categories; stays current with brand launches, promotions, and industry trends while communicating updates to operational teams
- Reports regularly to brand partners on performance metrics, compliance status, visual merchandising execution, and market insights while maintaining strong vendor relationships
Requirements
- The combination of education and professional experience must exceed 5 years:
- Requires 3 years of experience in brand management, visual merchandising, or commercial operations within retail environment
- Requires 5 years of experience supporting retail operations with focus on brand standards, merchandising, or commercial excellence
- A bachelor's degree in business administration, marketing, merchandising, or related program can count for 3 of the 5-year requirement
- Knowledge of retail or consumer goods industry and travel retail concepts
- Understanding of brand standards, visual merchandising principles, and commercial compliance requirements
- Experience managing the type of category/concept/brand to which the role is assigned
- Familiarity with retail systems and reporting tools
- Strong commercial acumen with understanding of brand performance drivers;
- Excellent problem-solving and analytical skills with ability to manage multiple brand relationships and apply critical thinking to resolve brand compliance challenges
- Exceptional communication and presentation skills with ability to effectively interface with brand partners, vendors, and internal teams at various organizational levels
- Demonstrated expertise in visual merchandising, product presentation, and brand standard execution with proven ability to train and coach these standards
- Strong project management capabilities with ability to coordinate multiple brand initiatives, seasonal resets, and promotional programs while ensuring timely execution.
Benefits
- Competitive Salary of: $79,728- $93,798 annually
- Daily Pay- Get your money as you earn it
- 20% Hudson, HMSHost & Dufry Employee Discount
- Paid Time Off
- Personal and Parental Leave Programs
- Medical, Dental & Vision Insurance
- Company Paid Life Insurance
- Employee Recognition Programs
- Advancement and Growth Opportunities
- On-going Training & Development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand managementvisual merchandisingcommercial operationsinventory managementproduct knowledge trainingperformance metrics analysiscustomer engagement techniquespromotional merchandise planningretail systemsreporting tools
Soft Skills
problem-solvinganalytical skillscommunication skillspresentation skillscritical thinkingproject managementcoachingcollaborationstrategic recommendationsvendor relationship management