Avive Solutions Inc.

Growth Marketing Manager

Avive Solutions Inc.

full-time

Posted on:

Location Type: Remote

Location: Connecticut • Maine • United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets.
  • Build and deploy regional playbooks that include:
  • - Local media outreach
  • - Community events and activations (e.g., CPR training, product demos)
  • - Co-branded campaigns with customers or civic partners
  • - Referral and advocacy programs tailored by market
  • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support.
  • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.).
  • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.).
  • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows.
  • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content.
  • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners.
  • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments.
  • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns.
  • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics.
  • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution).
  • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

Requirements

  • 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries.
  • Proven track record in designing and executing high-performing, multi-channel lead generation campaigns.
  • Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives.
  • Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta).
  • Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners.
  • Analytical and metrics-driven with a bias for action and experimentation.
  • Passion for mission-driven work and community impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmulti-channel marketinglead generation campaignscampaign performance measurementconversion strategycommunity eventslocal media outreachreferral programscontent creationKPI tracking
Soft Skills
cross-functional collaborationanalytical skillsmetrics-drivenbias for actionexperimentationcommunity impactcommunicationstrategic thinkingcreativityproblem-solving