AVEVA

Senior Account-Based Marketing Specialist, Japan/Korea

AVEVA

full-time

Posted on:

Location Type: Hybrid

Location: Tokyo • Japan

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Job Level

Senior

About the role

  • Design, implement, and optimize ABM programs focused on cross-sell, upsell, and expansion within existing accounts
  • Leverage data and insights to create targeted campaigns that align with account plans and business objectives
  • Lead regional customer webinar programs—owning strategy, content, promotion, and performance measurement
  • Develop tailored initiatives that drive product adoption, retention, and lifetime value
  • Act as the marketing lead for flagship events (e.g., AVEVA World, AVEVA Days) to strengthen account relationships and advocacy
  • Define KPIs (pipeline, expansion revenue, account engagement), track account progression, and optimize strategies using data-driven insights
  • Adapt global ABM best practices for regional relevance while maintaining alignment with global standards
  • Pilot new approaches (1:1, 1:few, 1:many) and scale successful initiatives across the region

Requirements

  • Bachelor’s degree in marketing, Business, or related field (Master’s degree is a plus)
  • 3+ years of experience in B2B marketing with a strong focus on ABM, customer marketing, or demand generation
  • Proven success designing and executing ABM programs that deliver measurable growth
  • Fluent in Japanese or Korean and English (essential for local engagement and global collaboration)
  • Strong project management and stakeholder engagement skills in a fast-paced environment
  • Data-driven mindset with experience defining KPIs and optimizing campaigns
  • Familiarity with ABM platforms, CRM, and marketing automation tools
  • Experience supporting product launches and collaborating with product marketing teams
  • Knowledge of regional industries and customer lifecycle strategies
Benefits
  • Flex working hour system
  • Starting from total 22 days annual leaves
  • Parental leave
  • Additional leaves
  • Relo Club employee benefits
  • Well-being support
  • Life insurance
  • Pension
  • Company’s gift
  • Education support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programscustomer marketingdemand generationKPI definitioncampaign optimizationproduct adoption strategiesretention strategieslifetime value strategiesdata-driven insightsmeasurable growth
Soft Skills
project managementstakeholder engagementstrategic thinkingcontent creationperformance measurementadaptabilitycollaborationcommunicationleadershipcreativity
Certifications
Bachelor’s degree in marketingBachelor’s degree in BusinessMaster’s degree (preferred)