Avalon Healthcare Solutions

Marketing

• Assist with migration from ActiveCampaign to Salesforce Marketing Cloud
• Support data cleansing, list validation, and field mapping
• QA email builds, workflows, and automation logic
• Help maintain data accuracy and system integrity during transition
• Assist with audience segmentation and target list development (including TPAs, Brokers, and Small Health Plans)
• Support execution of nurture and drip campaigns
• Clean, prepare, and validate contact lists
• Track and report basic campaign performance metrics
• Support event-related campaigns and logistics for conferences/events
• Support development and maintenance of marketing dashboards and KPI tracking
• Assist with campaign performance reporting and data analysis
• Help manage and organize marketing data across platforms (CRM, marketing automation tools)
• Identify data gaps and support ongoing data quality improvements
• Leverage AI tools to support content drafting, campaign optimization, data analysis, and workflow efficiency
• Assist in documenting marketing processes, workflows, and best practices

Marketing Coordinator