Avalon Consulting Group

Program Manager

• Lead multiple client accounts, overseeing digital fundraising, advocacy, and engagement strategies across email, paid media, and web experiences
• Develop campaign strategies, creative direction, budgets, and production schedules that drive revenue and engagement
• Present strategy, creative concepts, and performance insights to clients
• Partner with internal teams, vendors, and client stakeholders to deliver high-quality digital campaigns on time and on budget
• Monitor performance, adjust strategy as needed, and analyze results to inform future campaigns and reporting
• Provide guidance and mentorship to Digital Program Managers and Assistant Program Managers
• Collaborate with Avalon’s paid media, production, and account teams

Senior Digital Program Manager – Non-profit Fundraising

Chief Marketing Officer

• Serve as a senior strategic lead and primary client contact for major nonprofit fundraising accounts
• Lead strategy and oversight for a large direct mail program
• Direct integrated fundraising campaigns across various channels
• Collaborate with internal teams and clients for campaign development
• Mentor, supervise, and develop program management team members
• Contribute to client cultivation and business development efforts

Senior Account Director, Direct Marketing, Non-Profit Fundraising

Performance Marketing

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem
• Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
• Analyze de-duplicated conversion data and support the development of multi-touch attribution models
• Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
• Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
• Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
• Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
• Translate complex analytical findings into actionable recommendations for Digital and client teams
• Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Senior Digital Program Manager – Non-profit Fundraising

Senior Account Director, Direct Marketing, Non-Profit Fundraising

Senior Paid Media Analyst