Avalon Consulting Group

Copywriter

• Craft compelling, mission-driven creative for nonprofit organizations
• Deliver standout client work and collaborate with teams on messaging audits and creative strategy
• Produce diverse slate of projects including appeals, newsletters, emails, and digital ads

Fundraising Copywriter

Performance Marketing

• Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
• Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans
• Monitor campaign pacing and ensure accuracy through regular QA
• Track campaign performance and identify trends, risks, and opportunities
• Implement optimizations related to bids, budgets, audiences, placements, and creative
• Prepare performance reports and dashboards using key metrics such as CPA and ROAS
• Pull insights from ad platforms, Google Analytics, and internal tools
• Support senior team members in developing client-facing performance summaries
• Manage UTM tracking, conversion events, and pixel implementation
• Conduct routine audits of tracking and campaign setup
• Monitor spend and prepare monthly budget and billing reconciliation
• Partner with internal teams across Creative, Analytics, Finance, and Client Service
• Participate in internal knowledge-sharing and campaign testing initiatives
• Stay current on platform updates and digital advertising trends

Paid Media Manager – Non-profit Fundraising

Project Manager

• Manage direct mail production for 4–7 nonprofit clients, depending on scope and cadence
• Oversee the full production lifecycle, from bidding and specifications to final mailshop setup
• Execute quality control on mockups, proofs, data counts, personalization, and insertion setups
• Develop and manage detailed production schedules using Excel-based formulas tied to mail dates
• Draft specs and package grids for client approval and submit final materials to suppliers
• Manage the bidding process, evaluate costs, and provide clients with recommendations
• Reconcile campaign bids to budgets to ensure financial accuracy and alignment
• Collaborate with printers, mailshops, and production partners to communicate specs, timelines, and expectations
• Analyze production efficiency and recommend cost-saving strategies, including program pricing and vendor negotiations
• Review campaign outlines and mail plans to ensure production elements align with overarching program strategy
• Assist with reprojections and budgeting by assessing prior and upcoming production expenses
• Serve as a steady, proactive partner to internal teams and clients to ensure projects are delivered error-free, on time, and on budget

Fundraising Copywriter

Paid Media Manager – Non-profit Fundraising

Production Project Manager, Direct Mail Production, Non-profit Fundraising