Senior Director, Brand Strategy
Avalere
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $120,000 - $190,000 per year
Job Level
About the role
- Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
- Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
- Champion the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs and motivations
- Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more
- Partner with engagement strategy to ensure alignment of all creative and activation outputs
- Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration
Requirements
- Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics
- 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
- Relevant category experience
- Experience with patient pharmaceutical marketing
- Understands the pharmaceutical & healthcare industries
- Skilled in leading strategic planning discussions and collaboration sessions
- Strong synthesis skills and analytical rigor
- Skilled in bringing new ideas to the table, leveraging data and insights
- Proven success selling strategic ideas and recommendations
- Skilled in developing and delivering high quality, compelling client presentations
- Excellent communication and writing skills
Benefits
- You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finishes in June, July, and August
- Free counselling through employee assistance program
- Personalized health support
- Enhanced maternity, paternity, and family leave policies
- Continuous opportunities for professional development with on-demand training
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchbrand positioningmessaging strategycompetitive strategystrategic planningdata analysisclient presentationssynthesis skillsanalytical rigorpatient pharmaceutical marketing
Soft Skills
communication skillswriting skillscollaborationleadershipcreativitystrategic thinkingproblem-solvingadaptabilityclient managementinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in CommunicationsBachelor’s degree in PsychologyBachelor’s degree in AnthropologyBachelor’s degree in SociologyBachelor’s degree in Statistics