Associate Director – Engagement Strategy
Avalere
full-time
Posted on:
Location Type: Remote
Location: Pennsylvania • United States
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Salary
💰 $100,000 - $120,000 per year
Job Level
About the role
- Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
- Develop omni-channel engagement plans, personas, journey maps, ecosystems, and activation brief
- Experience developing content and tactical strategies for various omni channels such as website, display, social, and CRM and point of care
- Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
- Collaborate and co-create with various internal departments
- Leverage customer data and insights to design engagement strategies that enhance customer experience
- Present engagement results to executive leadership
- Use data insights to optimize and refine engagement efforts
- Stay current with industry trends, best practices, and emerging technologies
Requirements
- Must have Patient/DTC experience
- Experience as a lead Engagement Strategist
- 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
- Relevant category and launch experience
- Experience utilizing strategic tools for analysis
- Superb and persuasive communications skills, both written and verbal
- Adept at storytelling
- Bachelor's degree
Benefits
- 401K plan with employer match contribution up to 4%
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements
- 20 vacation days plus one personal well-being day
- Recognition of 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Free counselling through employee assistance program
- Enhanced maternity, paternity, and family leave policies
- Continuous professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic planningcontent developmenttactical strategiesdata analysiscustomer engagement strategiesomni-channel engagementjourney mappingactivation briefcustomer experience designperformance optimization
Soft Skills
communication skillspersuasive writingstorytellingcollaborationpresentation skillscreativitystrategic thinkingleadershipadaptabilityinsight-driven decision making