Availity

Senior Product Marketing Manager

Availity

full-time

Posted on:

Location: 🇺🇸 United States

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Job Level

Senior

Tech Stack

Go

About the role

  • Develop product marketing strategies that result in revenue growth and profitability
  • Matrix manage across the org and create value conversations with Payers/Providers
  • Develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations
  • Collaborate across departments to develop messaging, content, launches, and sales enablement
  • Plan and execute product launch programs across channels
  • Support sales enablement with tools, training and resources
  • Gather customer insights and leverage voice of the customer to inform strategy
  • Work closely with product management to align roadmaps and marketing strategies
  • Participate in strategic sales calls and customer-facing activities as needed

Requirements

  • Bachelor’s degree or equivalent business experience
  • Five plus years of experience in product marketing or product management experience in a high tech or healthcare environment
  • Healthcare background is required to be considered for the role
  • Self-directed and effective working independently
  • Comfortable contributing in a team environment
  • Thrive in an entrepreneurial, fast-paced environment
  • Exceptional written and verbal skills
  • Creative and a persistent problem-solver
  • Must be collaborative - working well across functional groups to drive projects
  • Available to travel to support the needs of the business (1-2 per quarter)
  • Pragmatic Marketing or Product Marketing Alliance Certification preferred
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