Product Marketing Manager
Radformation
Senior Product Marketing Manager
Availity
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Go
About the role
- Develop product marketing strategies that result in revenue growth and profitability
- Matrix manage across the org and create value conversations with Payers/Providers
- Develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations
- Collaborate across departments to develop messaging, content, launches, and sales enablement
- Plan and execute product launch programs across channels
- Support sales enablement with tools, training and resources
- Gather customer insights and leverage voice of the customer to inform strategy
- Work closely with product management to align roadmaps and marketing strategies
- Participate in strategic sales calls and customer-facing activities as needed
Requirements
- Bachelor’s degree or equivalent business experience
- Five plus years of experience in product marketing or product management experience in a high tech or healthcare environment
- Healthcare background is required to be considered for the role
- Self-directed and effective working independently
- Comfortable contributing in a team environment
- Thrive in an entrepreneurial, fast-paced environment
- Exceptional written and verbal skills
- Creative and a persistent problem-solver
- Must be collaborative - working well across functional groups to drive projects
- Available to travel to support the needs of the business (1-2 per quarter)
- Pragmatic Marketing or Product Marketing Alliance Certification preferred
