Senior Business Data Analyst
Hello Heart
AirflowApachePythonSQLTableau
Marketing Tracking Specialist, MarTech
AutoScout24
full-time
Posted on:
Location Type: Office
Location: Munich • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
AirflowBigQuerySQLTableau
About the role
- Work closely with marketing, analytics, tech and vendors to gather requirements, translate business needs into tech solutions, and support campaign execution.
- Take technical ownership of advertising platforms (e.g., Google Ads, Meta), and help enrich marketing signals and targeting effectiveness.
- Conduct proactive audits and troubleshooting for GTM, UTMs, and tracking implementations across ad platforms.
- Support and improve campaign tracking frameworks, ensuring consistency in UTMs, taxonomy, and campaign naming.
- Collaborate with marketing managers on A/B tests and experimentation to drive channel performance and user growth.
- Lead audience segmentation, targeting strategies, and exclusions across platforms, ensuring precision and compliance.
- Build and maintain connections between marketing tools and analytics infrastructure, enabling accurate performance measurement and attribution.
- Partner with analytics to set up and optimize robust measurement frameworks.
- Contribute to marketing performance optimization initiatives through automation, insights, and tool improvements.
Requirements
- 3+ years of hands-on experience in marketing analytics and technology, ideally in a consumer-focused business.
- Strong knowledge of Google Analytics and attribution concepts; bonus if you've worked with MMPs (e.g., Adjust, AppsFlyer).
- Strong proficiency with Google Tag Manager (GTM) or similar tracking tools solutions, e.g., Snowplow, and major marketing/ad platforms (e.g., Google, Meta, Criteo, Microsoft).
- Solid experience in SQL and working with modern data stacks (e.g., BigQuery, dbt, Airflow).
- Knowledge of BI tools like Tableau or Amazon Quicksight, with a sharp eye for data storytelling.
- A strategic mindset with the ability to simplify complex technical details for both technical and non-technical audiences.
- Demonstrated ability to work independently, lead cross-functional initiatives, and drive impact in an agile environment.
- Fluency in English.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsGoogle Analyticsattribution conceptsGoogle Tag ManagerSQLBigQuerydbtAirflowTableauAmazon Quicksight
Soft skills
strategic mindsetsimplifying complex technical detailsindependent workleading cross-functional initiativesdriving impactagile environment
