AutoRentals.com

Performance Marketing

• Write, test, and optimize high-converting copy and creative direction for:
• - Paid and organic social media
• - Paid and lifecycle email campaigns
• - Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across:
• - Social media platforms
• - Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
• Own end-to-end social media marketing strategy, including:
• - Paid social performance
• - Organic social content strategy and publishing
• - Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars
• Define channel strategy, testing roadmaps, and budget allocation for Paid Media, OTT & Channel Ownership
• Serve as the primary owner of all paid media agencies
• Lead and mentor a lean internal marketing team
• Create clarity around ownership between internal resources, agencies, and partners
• Own performance KPIs, including:
• - ROAS, CAC, CPA, LTV
• - Conversion rates across the funnel
• - Incrementality by channel
• Deliver concise, executive-ready performance updates

Performance Marketing Lead