Performance Marketing Lead

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Performance Marketing Lead driving results across paid and organic channels for marketing strategies. Responsible for copywriting, campaign management, and analytics oversight in a hands-on role.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on conversion optimization, campaign management, and data analysis. Proficient in leading marketing teams and managing agency relationships to drive growth and achieve performance KPIs.

Highest-signal resume keywords

Performance MarketingConversion-Focused CopywritingSocial Media StrategyEmail Marketing (Klaviyo)Data-Driven Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationLanding-Page OptimizationAttribution ModelsSEM/PPCCampaign Management

Soft Skills

Team LeadershipMentoringCommunication

Tools & Technologies

KlaviyoSocial Media PlatformsEmail Marketing PlatformsOTT/CTV Advertising

Industry Keywords

E-CommerceTravel MarketingHigh-Intent Consumer ProductsAffiliate MarketingPerformance KPIs

About the role

Key responsibilities & impact

Write, test, and optimize high-converting copy and creative direction for:
- Paid and organic social media
- Paid and lifecycle email campaigns
- Display, retargeting, and OTT/CTV ads
Build, launch, and optimize campaigns directly across:
- Social media platforms
- Email marketing platforms
Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
Own end-to-end social media marketing strategy, including:
- Paid social performance
- Organic social content strategy and publishing
- Channel growth, engagement, and brand consistency
Ensure social content supports acquisition, retargeting, and lifecycle efforts
Align social storytelling with performance goals and campaign calendars
Define channel strategy, testing roadmaps, and budget allocation for Paid Media, OTT & Channel Ownership
Serve as the primary owner of all paid media agencies
Lead and mentor a lean internal marketing team
Create clarity around ownership between internal resources, agencies, and partners
Own performance KPIs, including:
- ROAS, CAC, CPA, LTV
- Conversion rates across the funnel
- Incrementality by channel
Deliver concise, executive-ready performance updates

Requirements

What you’ll need

5+ years in performance or growth marketing lead or equivalent
Proven experience writing and optimizing conversion-focused copy for paid media and email
Hands-on experience with:
- Paid and organic social media
- Email marketing platforms - Klaviyo Preferred
Strong working knowledge of SEM/PPC and OTT/CTV
Experience managing agencies and small, high-impact teams
Data-driven mindset with strong analytical instincts
Experience in travel, e-commerce, marketplaces, or high-intent consumer products (Preferred)
Familiarity with affiliate marketing, widgets, and partner-driven acquisition (Preferred)
Experience with CRO, landing-page optimization, and attribution models (Preferred)

Benefits

Comp & perks

Competitive Compensation
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401K with Company Match!