Growth Strategy & Execution: Design and lead digital marketing campaigns across paid and SEO channels to generate qualified leads.
Manage multi-touch nurture campaigns that engage prospects throughout the buyer journey.
Identify, test, and scale new acquisition tactics tailored to Salesforce and DevOps buyer personas.
Performance & Funnel Optimization: Own and optimize paid digital channels (LinkedIn, Google Ads, review platforms, retargeting) to improve CAC, pipeline velocity, and ROI.
Conduct A/B testing across landing pages and ads to improve conversion rates.
Use marketing automation and CRM tools to track and analyze campaign performance and attribution (Salesforce).
Sales Alignment & ABM: Partner with SDRs and AEs to build and execute Account-Based Marketing (ABM) campaigns targeting key industries and accounts.
Deliver campaign support to accelerate pipeline growth and sales cycles.
Analytics & Insights: Build dashboards and regular reporting on performance KPIs such as MQLs, SQLs, pipeline contribution, and channel ROI. Use insights to continuously iterate and improve campaign performance and budget allocation.
Requirements
3–6 years of B2B marketing experience, ideally in SaaS or DevOps, with a focus on demand generation or growth.
Hands-on experience managing paid media and web conversion paths.
Strong familiarity with Salesforce ecosystem and technical audiences is a plus.
Proficiency in tools such as Google Ads, Google Analytics, Salesforce, and LinkedIn Campaign Manager.
Responsible to adhere to set internal controls.
Must live in and be eligible to work in the United States.