Automation Intelligence

Performance Marketing

• Develop SEA/PPC concepts, conduct market analyses and perform account audits
• Provide strategic client management and consulting
• Expand and further develop SEA/PPC accounts
• Maintain open, professional communication with clients
• Integrate AI tools into daily workflows
• PPC account management
• Conduct in-house training sessions
• Present planned measures and concepts

Performance Marketing Manager – SEA/PPC

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
• Building and automating workflows, journeys and trigger campaigns
• Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
• Integrating and connecting data sources (API, SQL, ETL processes)
• Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
• Testing, QA and monitoring of campaigns (including reporting & troubleshooting)
• Close collaboration with Data, Creative and Project Management to deliver holistic CRM projects

Technical CRM Campaign Manager

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
• Building and automating workflows, journeys, and trigger-based campaigns
• Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
• Integrating and connecting data sources (API, SQL, ETL processes)
• Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
• Testing, QA, and monitoring campaigns (including reporting & troubleshooting)
• Close collaboration with Data, Creative, and Project Management teams to deliver holistic CRM projects

Technical CRM Campaign Manager, all genders

Marketing

• Responsible for planning, structuring and prioritizing projects and tasks in line with company objectives.
• Develop robust business cases to evaluate marketing initiatives and investments.
• Provide strategic advice to internal and external stakeholders on marketing matters with a clear focus on business impact.
• Build and maintain long-term client relationships using a key-account approach.
• Translate business requirements into actionable marketing strategies and activities.
• Work closely with cross-functional teams (e.g., Performance Marketing, Data, Creative) to ensure successful implementation.
• Identify optimization potential in processes, structures and campaigns.
• Lead and manage (digital) marketing projects—ideally using agile methodologies such as Scrum.
• Ensure quality, timing and budgets across your projects.

Marketing Business Partner – Consulting

AI Engineer

• Design and implementation of production AI and agent systems
• Development of modern architectures around LLMs, knowledge graphs and data integration
• Not only setting up solutions conceptually, but also bringing them hands-on into production
• Responsibility for deployment and optimization of on‑prem LLMs (e.g., vLLM, Ollama)

Senior AI Architect, Consultant

Artificial Intelligence

• Support in building and operating production-ready AI workflows
• Integration of internal data sources and systems (e.g., CRM, reporting)
• Development and implementation of automation workflows
• Identification and prioritization of processes suitable for automation
• Design and optimization of AI agents
• Evaluation and prototyping with various LLM models
• Team enablement through trainings and workshops
• Implementation of GDPR-compliant solutions

AI & Automation Freelancer

Customer Success Manager

• Design, management and implementation of marketing automation measures in HubSpot and other tools.
• Responsibility for building, developing and optimizing complex customer journeys and campaign structures.
• Planning and leading marketing automation projects – from concept to execution.
• Leading and growing a small team.
• Structuring, prioritizing and coordinating tasks and requirements across multiple projects.
• Developing and implementing segmentation strategies and data-driven automation logic.
• Ensuring high quality standards through testing, monitoring and continuous optimization.
• Managing and further developing CRM data structures and ensuring clean data processes.
• Close collaboration with cross-functional teams and advising internal and external stakeholders.
• Documenting, standardizing and improving processes and best practices.
• Analyzing campaign performance and deriving concrete optimization measures.

Team Lead – HubSpot CRM Consultant

• Operational implementation of marketing automation activities in tools such as HubSpot, Salesforce, Braze or Brevo
• Setup, maintenance and further development of automated campaigns, workflows and customer journeys
• Creation and implementation of email sequences (e.g., drip emails, triggered emails, lifecycle campaigns), including template editing and content integration
• Planning, coordination and independent execution of marketing automation projects
• Structured organization and prioritization of tasks within ongoing campaigns and projects
• Segmentation of target audiences and implementation of automation logic
• Thorough quality assurance and testing (content, personalization, delivery logic)
• Maintenance and structuring of data in CRM and marketing automation systems
• Close collaboration with consulting, creative and tech teams
• Documentation of setups, processes and learnings
• Support in the analysis and optimization of campaigns

Junior CRM Consultant, Marketing Automation

• Design, management and implementation of marketing automation initiatives in HubSpot, as well as in other tools such as Salesforce, Braze or Brevo
• Ownership of building, developing and optimizing complex customer journeys and campaign structures
• Planning and leading marketing automation projects – from concept to execution
• Structuring, prioritizing and coordinating tasks and requirements across multiple projects
• Developing and implementing segmentation strategies and data-driven automation logic
• Ensuring high quality standards through testing, monitoring and continuous optimization
• Managing and improving CRM data structures and ensuring clean data processes
• Close collaboration with cross-functional teams from consulting, creative and tech, and advising internal and external stakeholders
• Documenting, standardizing and improving processes and best practices
• Analyzing campaign performance and deriving concrete optimization measures