
Executive Programs Marketing Manager
Autodesk
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $78,000 - $140,360 per year
About the role
- Own end-to-end program operations, including data governance, reporting frameworks, workflow design, and systems that enable scalable execution across the Global Executive Engagement portfolio
- Build and maintain dashboards that surface program performance, pipeline impact, budget pacing, nomination flow, and field participation
- Translate insights into clear recommendations that improve effectiveness and resource allocation
- Manage budget tracking, forecasting, and reconciliation across programs
- Drive the audience strategy for all executive programs, including segmentation, targeting criteria, account prioritization, and nomination allocation models in partnership with Sales, Leadership, and Field Marketing
- Support field enablement to ensure teams understand program value, eligibility, nomination paths, and expected outcomes
- Deliver tools, guidance, and communications that increase field adoption and program pull-through
- Oversee centralized nomination intake, routing, and approvals
- Develop integrated marketing strategies aligned to business priorities
- Test audience segments, channels, and content to increase performance and reduce operational friction
- Measure program engagement end-to-end. Report on conversions, cost-per-engagement, pipeline influence, and ROI to drive continuous optimization
- Identify cross-program opportunities to streamline workflows, consolidate tools, reduce duplication, and improve resource leverage
- Partner with Sales and Leadership to ensure visibility, collaboration, and accurate forecasting across executive audience efforts
- Execute digital, direct mail, and event-based campaigns to engage executive audiences and deepen customer relationships
Requirements
- Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience)
- 5+ years of B2B or executive-level marketing operations experience in campaigns, programs, or customer engagement
- Experience with segmentation, personalization, and integrated marketing strategies
- Excellent communication, storytelling, and project management skills
- Ability to work independently while modeling One ORBIT behaviors
Benefits
- health and financial benefits
- time away and everyday wellness
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data governancereporting frameworksworkflow designbudget trackingforecastingreconciliationaudience segmentationcampaign executionperformance measurementresource allocation
Soft Skills
communicationstorytellingproject managementindependent workcollaborationleadershipguidance deliverystrategic thinkingadaptabilityproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business